‘Walking Dead’ Outdraws Football as Cable Dramas Thrive
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For all the billions TV networks lavish on live sports, an AMC series about the undead outdrew NBC’s “Sunday Night Football” in the younger viewers advertisers target, while an FX program about sideshow freaks topped the baseball playoffs.
The season premiere of the “The Walking Dead,” AMC Networks Inc.’s zombie apocalypse series, broke its own record on Oct. 12, drawing the largest audience of any drama in cable-TV history. The show attracted 17.3 million total viewers and 11 million in the younger, 18-to-49-year-old group sought by advertisers, the network said yesterday in a statement.