HTC Releases Action Camera as Smartphone Sales Decline
This article is for subscribers only.
HTC Corp. released an action camera, its first consumer electronics device, as the company moves into new products to reduce its reliance on falling smartphone sales.
Named “Re,” the waterproof camera is on sale for $199 at the company’s website and Best Buy Co. stores in the U.S. before being carried by wireless operators and Amazon.com Inc. by the end of the year, Taoyuan, Taiwan-based HTC said in a statement. Unveiled at an event in New York, the device features a wide-angle lens and 16-megapixel sensor, and will compete with GoPro Inc. and Sony Corp. for sales of action cameras, a market forecast to grow 16 percent annually through 2018.