Israel’s Kenshoo Mulls New York IPO at $750 Million Value

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Kenshoo Ltd., a maker of predictive marketing software, is planning an initial public offering on a U.S. exchange next year that could value it at about $750 million, according to Chief Executive Officer Yoav Izhar-Prato.

“It’s healthy for us to be a public company,” Izhar-Prato said in a phone interview yesterday, adding that no final plans have been set. “This is the most likely path for the company right now.”