Yes or No, the Winner of the Referendum Is Brand Scotland

For months, Scots have debated whether they’ll be better off as citizens of an independent country, which will be decided in a referendum today. Russell Imrie expects the debate itself to pay dividends.

“Scotland is getting huge media attention,” said Imrie, managing director of Queensferry Hotels, which has locations in Edinburgh and Fife. “Once the referendum is over, that attention will die down, but the increased awareness of Scotland hopefully won’t, and that should mean more visitors.”