Bentley Sees $272,000 Cars Facing Mounting Competition in Korea

Bentley, the British luxury marque, is rolling out new models in South Korea as the Volkswagen AG unit sees increased competition for cars starting at 200 million won ($193,000) in the North Asian market.

The carmaker will start deliveries of the two-seat Continental GT3-R high-performance car and the Mulsanne Speed, the sporty version of its flagship sedan, in the Asian nation by the end of next year, Tim Mackinlay, Bentley’s director for Korea and Japan, said in an interview. The company’s dealership in Seoul has paced a 133 percent jump in Korea deliveries this year through August to become the brand’s No. 2 retailer in the world, trailing only its outlet in Dubai.