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British Airways Bolsters Long-Haul With Free Upgrades, 747 Refit

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British Airways will offer business-class passengers a free upgrade to first as it seeks to attract new customers to its most exclusive product.

Club-World flyers will be offered an upgrade on one leg of their journey on select routes between Sept. 4 and Dec. 12, London-based BA said today, bringing access to first-class check-in areas and lounges, fine wines and a concierge service.