GM’s Cadillac Weighs Adding Features to Keep Luxury Price
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The two men charged with defending General Motors Co.’s Cadillac division against German luxury-auto makers ought to know something about that topic: One is from BMW, the other is from Audi.
Uwe Ellinghaus, Cadillac’s chief marketing officer since January, and Johan de Nysschen, who joined last month as president, saw the depth of their challenge yesterday when Cadillac reported an 18 percent plunge in August deliveries. Sales of the redesigned CTS sedan, whose angular styling first helped breathe new life into the brand in 2002, plummeted 35 percent after a 29 percent decline in July.