Uber Integrates App With Starbucks, OpenTable to Expand
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Uber Technologies Inc. helped pioneer the ability to book a car ride using a smartphone. Now it wants to offer that service within every other mobile application.
OpenTable Inc., Starbucks Corp., TripAdvisor Inc., United Continental Holdings Inc. and seven other companies are today introducing updated versions of their mobile apps, each with a button to hail an Uber ride. The San Francisco-based car-booking company is also releasing a tool kit that will let any programmer plug Uber’s features into their apps.