Amazon Challenges Square With Credit-Card Reader, App
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Amazon.com Inc. is making an entrance in the mobile-checkout market, taking on startups such as Square Inc. as more local businesses seek to ease the process of accepting credit cards.
The world’s largest online retailer today unveiled Amazon Local Register, a free smartphone and tablet application and $10 card reader that plugs into a handheld device. The software will let merchants accept major debit and credit cards as well as check metrics such as sales trends and bottom-line performance, Amazon said today in a statement.