Porn Out, Hotels In as Sunset Strip Reborn: Real Estate
This article is for subscribers only.
It was rocked by the Doors in the 1960s, Van Halen in the ’70s and Guns N’ Roses in the ’80s. Now California’s Sunset Strip is getting a new sound: the booms of buildings being demolished and new ones developed.
Known for its giant billboards, celebrity hot spots and rock clubs including the Whisky a Go Go and the Viper Room, Sunset Boulevard is getting a 21st century makeover. Some aging landmarks, like the House of Blues and Larry Flynt’s Hustler Hollywood erotica store, are on their way out, to be replaced by luxury lodging by hoteliers including Ian Schrager.