Pandora Weighs Talk Radio Channels to Gain Users in Cars
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Pandora Media Inc., the biggest Internet radio company, is considering expanding its programming beyond music to formats such as sports, news and talk as the service becomes more available in cars and can attract listeners on the road.
“Music’s an important piece of radio listening in the car, but if there’s a place where spoken word is also equally, and more important really, it’s in the car,” Pandora Chief Financial Officer Michael Herring said in an interview. He said it’s too early to specify the content or timing.