Foursquare Reworks App to Sell More Ads as Check-Ins Fade
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Foursquare Labs Inc., whose once-novel check-in application faded in popularity in the past five years, has crafted a plan to make more money by tying advertising to a smartphone’s location. Now comes the hard part: finding people to use it.
A pared-down update of the Foursquare app is coming that focuses on helping users find restaurants and businesses around them, Chief Executive Officer Dennis Crowley said in an interview. Elevating that once-hidden search tool has two benefits: It gives users more reason to use the app, and advertisers a place to put ads customers will actually see.