Naspers' Brazil E-Commerce Unit Seeks In-Store Shoppers
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Buscape Company, Brazil’s largest e-commerce comparison website, is taking its online offering to brick and mortar stores as it seeks a piece of the larger retail market.
Buscape, which is owned by Africa’s biggest company Naspers Ltd., makes money from stores that pay to be listed on its website where consumers can compare prices for items. Now, Sao Paulo-based Buscape wants to help retailers reach shoppers in stores as they shop.