Azul Targets Gol With Florida Fares as Competition Heats Up

Azul Linhas Aereas Brasileiras SA will charge “well under” $1,000 round-trip when it starts flying between Sao Paulo and Fort Lauderdale, Florida, later this year, founder David Neeleman said.

The flights will have 271 seats in two classes on Airbus Group NV A330-200 planes and promotional fares that will be as low as $600 when service begins, possibly in December. Azul will compete for passengers with Sao Paulo-based Gol Linhas Aereas Inteligentes SA, a low-cost carrier that flies to Miami via Santo Domingo, Dominican Republic, on Boeing Co. 737s.