Time Warner Said Seeking Faster HBO Growth Via Web Trial

Time Warner Inc. is looking to accelerate growth at HBO by expanding access to broadband customers who don’t subscribe to a traditional cable-TV package, according to people with knowledge of the plan.

The $49-a-month Internet Plus trial introduced last year with Comcast Corp. may be offered through additional cable and Internet providers, said the people, who asked not to be named because the plans aren’t public. The package, which includes Web access, a limited number of TV channels and the HBO premium cable network, is aimed at the 10 million U.S. broadband customers, many of them younger, who don’t buy traditional cable TV, the people said.