China’s Xiaomi Targets India in Smartphone Sales Push

Lock
This article is for subscribers only.

In just four years, Xiaomi Corp. has evolved from startup to outselling Apple Inc. in China by offering inexpensive devices packed with high-end features. Now it’s targeting India.

After using social media to tap the Chinese diaspora in markets including Singapore, Xiaomi teamed with Flipkart.com to sell its Mi3 phone starting today for 13,999 rupees ($232). The phones sold out in 30 minutes, Flipkart said while declining to comment on the number of units sold.