E-Cig Sales Slide as Regular Smokers Return to Real Thing
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E-cigs have hit a wall.
After at least five years of steady growth, sales of the U.S. tobacco industry’s most-hyped product since menthol fell for the first time in May and June. That’s potentially bad news for an industry struggling to offset falling sales of traditional smokes. It also presents a challenge to Reynolds American Inc., which agreed to sell the popular Blu e-cig brand as part of its proposed acquisition of Lorillard Inc. The newly merged company would be left to rely on Vuse, an e-cig line created by Reynolds that’s only now being widely distributed.