Apple Looks to Status-Hungry Vietnam for Growth: Southeast Asia
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Bich Ngoc, who earns less than $60 a week and has a newborn son, cobbled together four months of savings to buy the latest iPhone so she could impress her colleagues who have older versions of the device.
“I like the iPhone because it is small, light and very delicate,” said Ngoc, a 24-year-old accountant in Hanoi who purchased the device last week. “Everyone seems a bit jealous.”