Pursuits
Audi Joins Mercedes in Narrowing BMW’s Luxury-Car Sales Lead
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Audi AG’s A3 compact sedan and Mercedes-Benz’s top-of-the-line S-Class model helped the German companies narrow the sales gap with global luxury-car leader Bayerische Motoren Werke AG in the first half of 2014.
Six-month auto sales by BMW’s namesake brand exceeded Audi’s deliveries by 16,997 vehicles compared with a difference of 23,760 a year earlier, according to figures released by the manufacturers this week. BMW’s lead against Mercedes shrank 6.3 percent to 102,827 cars. All three automakers posted record deliveries for the period.