Tech's Tireless Obsession: Fancy Coffee
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Barry Goffe marketed business software at Microsoft for more than a decade, fueled by enough coffee to fill a hot tub. Java flowed so deeply through Goffe’s veins that he and his team of database marketers had specialty mugs made with Oracle-baiting slogans, which they gleefully handed out at the Comdex trade show in 2000.
Today, Goffe is hawking coffee supplies full-time as the chief executive officer at Vaporpath. The Seattle startup created a new kind of disposable lid that aims to replicate the taste and aromas of drinking from a mug, designed for coffee snobs on the move.