Amazon Handset to Help Bezos Make Direct Appeal to User
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Amazon.com Inc. Chief Executive Officer Jeff Bezos wants control of the smartphone home screen so he can put more of the company’s services squarely in front of consumers.
More than seven years after Apple Inc. introduced the iPhone, Amazon will unveil its first foray into the market tomorrow at an event in Seattle hosted by Bezos. The company is jumping into a crowded and hyper-competitive smartphone arena dominated by deep-pocketed rivals such as Samsung Electronics Co. and Apple, as well as lower-cost rivals from Asia, even as sales growth slows in some markets that are saturated.