Pursuits
Swatch Waiting With Apple for Smartwatch Market to Grow
This article is for subscribers only.
Swatch Group AG Chief Executive Officer Nick Hayek doesn’t mind losing the lead in smartwatches. For now, he’s happy to wait and see whether anyone actually wants to buy them.
As technophiles speculate about Apple Inc.’s plans to join Samsung Electronics Co., Sony Corp. and LG Electronics Inc. in making electronic gadgets for the wrist, the world’s largest watchmaker is steering clear of a market it unsuccessfully tried to pioneer over the past two decades.