Maserati Said to Boost Output on Demand for $66,900 Ghibli

Maserati plans to increase production of its Ghibli and Quattroporte luxury sedans by about 20 percent in a sign that parent Fiat SpA’s upscale shift is starting to gain traction, people familiar with the matter said.

By September, the Italian manufacturer intends to boost weekly output at Maserati’s factory in the Turin suburb of Grugliasco to about 900 cars from 750, said two people familiar with the situation, who asked not to be identified because the information is private. The brand’s orders are on pace to increase to about 40,000 cars this year, more than doubling sales from 2013, they said.