GoDaddy Files for U.S. IPO of Internet Domain Name Marketplace

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“It’s Go Time” for GoDaddy Inc.’sBloomberg Terminal initial public offering.

The tag line from the company’s advertisements also reflects the beginning of its official process to tap the public markets. GoDaddy, based in Scottsdale, Arizona, filed with a $100 million placeholder, without specifying the number or price range of shares it will sell, according to yesterday’s prospectus. Those details will be provided closer to the IPO.