Marimekko Vies to Revive Jackie Fashion Era With Modern Cuts

Marimekko Oyj wants to go back to the 1960s, when the Finnish design company became famous after dressing Jacqueline Kennedy.

“We have more to do in fashion,” Chief Executive Officer Mika Ihamuotila, who is also the biggest shareholder in the Helsinki-based company, said in an interview. “In the 1960s, we were a legendary fashion house.”