Tinder Adds Snapchat-Like Photo Feature to Keep Users Engaged
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Tinder, the mobile dating application startup controlled by IAC/InterActiveCorp, is taking a page from Snapchat Inc. to keep users engaged.
The Los Angeles-based company is adding Moments, a feature that lets users share annotated pictures with their matches, who can respond via chat. Like photos sent through Snapchat -- another Los Angeles startup whose app sends disappearing photos -- Tinder’s Moments will be fleeting, co-founder and Chief Executive Officer Sean Rad said.