Ericsson Phone Comeback With $17 Chip Tests Qualcomm

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Ericsson AB is betting third time’s the charm for its mobile-phone comeback.

The Swedish wireless pioneer has come up with a strategy to share in the success of Apple Inc. and Samsung Electronics Co., with a new $17 stamp-sized chip for transferring data to phones it expects to start generating revenue soon. By making the components rather than its own handsets, Ericsson avoids competing against the giants that dominate smartphone sales.