Apple Shifts TV Ads In-House as Chiat\Day Rift Widens
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Apple Inc. has shifted to producing more of its own television advertisements instead of relying on agency TBWA\Chiat\Day, underscoring how the longtime partnership responsible for the company’s most memorable ads is fraying.
An Apple team made the iPad Air ad last year that highlighted the device’s thinness, as well as a spot this year with Robin Williams quoting from the film “Dead Poets Society” and other ads airing now, said Amy Bessette, a spokeswoman for Apple. The internal team includes at least two people Apple hired away from Media Arts Lab, a TBWA unit that only serves the iPhone maker, people with knowledge of the matter said.