Boeing’s Slow-Selling 747-8 Buoyed on Talks With Emirates
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Boeing Co. is talking to Emirates, the world’s biggest operator of the Airbus A380 superjumbo, about a potential sale of its rival 747-8, providing a boost for the iconic hump-shaped jet whose sales have faltered.
Emirates’ need for better fuel burn on its largest jets has opened a window of opportunity for Boeing, which is pitching the airline the passenger version of an updated 747, known as the -8I or Intercontinental, said John Wojick, senior vice president for sales and marketing at the Chicago-based manufacturer’s commercial airplane unit.