Puma Delays Soccer Push Until Kids See World Cup Shoes in Action
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The biggest event in soccer starts next month with the first kick at the World Cup. Puma SE won’t start its major promotional push until it’s all over.
Chief Executive Officer Bjorn Gulden plans a burst of ads later in the summer, counting on impressionable kids to pester their parents for new cleats as they head back to school. During the tournament itself, Puma will rely on the eight national teams it sponsors to promote the German company’s gear.