Sony CEO Hirai Makes Third Pledge to Turn Profit With TVs
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Kazuo Hirai is making the same promise that Sony Corp. couldn’t keep the past two years: the struggling TV unit will become profitable.
The chief executive officer said yesterday the measures he is implementing, including cutting almost $1 billion a year in costs, will help generate the first profit in television manufacturing in 11 years. He made the same vow last year, and the division lost 25.7 billion yen ($253 million).