Bardot’s Once-Sexy Lancia Banished to Italy in Fiat Remake: Cars

Lancia, the Italian car brand that once steamed up the streets of Saint-Tropez alongside Brigitte Bardot, has seen its last days on the French Riviera.

Fiat SpA Chief Executive Officer Sergio Marchionne will within two years reduce the nameplate to a single model that will be sold only in Italy as part of a merger with Chrysler Group LLC. With the carmaker’s global ambitions at stake, Lancia became expendable as its allure faded after cameos with the French sex symbol in the 1950s and 1960s.