Dick’s Sporting Goods Falls as Forecast Trails Estimates

Dick’s Sporting Goods Inc. (DKS) shares fell the most in more than a decade after weak sales of golfing and hunting gear crimped its profit forecast.

The stock tumbled 18 percent to $43.60 at the close in New York, the biggest decline since its initial public offering in October 2002. Shares of Coraopolis, Pennsylvania-based Dick’s have dropped 25 percent this year.

Chief Executive Officer Edward Stack said today in a statement that golf-equipment sales have continued to fall, defying the company’s expectations for “modest improvement.” Hunting-gear sales also were weaker than the company expected. Severe winter weather last quarter could have played a role in the slump, said Paul Swinand, a Chicago-based analyst at Morningstar Inc.

“These guys are very weather-sensitive,” said Swinand, who has a hold rating on the shares. “If you’re going camping or fishing and it’s pouring rain, you just don’t go.”

Earnings per share in the current fiscal year will be as much as $2.85, down from a previous projection of a maximum of $3.08, Dick’s said. The average of 30 analysts’ estimates compiled by Bloomberg was $3.08.

To offset the slowdown, Stack is working to increase e-commerce orders and sales of women’s athletic apparel. Online sales accounted for 7 percent of the company’s total last quarter, compared with 5.8 percent last year. The company also saw strength in footwear and youth apparel, Stack said.

To contact the reporters on this story: Lauren Coleman-Lochner in New York at llochner@bloomberg.net; Lindsey Rupp in New York at lrupp2@bloomberg.net

To contact the editors responsible for this story: Nick Turner at nturner7@bloomberg.net

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