WPP Unit, Onzo Study Harvesting Smart-Meter Data
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A unit of WPP Plc, the world’s biggest advertising agency, is working with Onzo Ltd. to study ways to harvest smart-meter data on household energy use that may be useful to customers.
Kantar Group Ltd., whose clients include Coca Cola Co. and Microsoft Corp., and London-based software company Onzo will undertake a four- to six-month pilot study, Onzo Chief Executive Officer Joel Hagan said.