Pursuits
Nike Channels Apple Using Apps to Hit $36 Billion Target
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Nike Inc. wants to be to fitness apps what Apple is to digital music and Amazon is to online books.
Two years after introducing the FuelBand bracelet, Nike is scaling back wearable hardware and instead angling to make its activity-tracking software the go-to app for gadgets made by other companies such as Samsung Electronics Co. In the same way Apple and Amazon use digital entertainment to get people to buy higher-margin electronics, Nike’s ultimate aim is to persuade its customers to buy more shoes, shirts and sweats.