Victoria’s Secret Sports-Bra Push Gets Off to Slow Start: Retail

An effort by Victoria’s Secret to make the sports bra sexy is taking longer than management expected.

The lingerie chain, part of L Brands Inc., last year rolled out a new line of sports bras, including push-up varieties that let women show off their cleavage at the gym. The move was part of an increasing focus on activewear clothes, such as figure-enhancing workout pants and training shorts.