Cybersecurity
The Branding of a Bug: How Heartbleed Became a Household Name
This article is for subscribers only.
In the world of marketing, Heartbleed was a bloody masterpiece.
While it's standard practice for cyber-security companies to assign newly discovered Internet attacks with cloak-and-dagger-sounding names like Night Dragon and Operation Clandestine Fox, that's typically not the case for programming errors, which inherently aren't as sexy and are often quickly fixed after they're announced.