E-Cigarettes to Fall Under FDA Review as Popularity Grows

Makers of electronic cigarettes such as Lorillard Inc. and Altria Group Inc. will for the first time face regulatory oversight, including passing a review to stay on the market, under a U.S. plan that doesn’t ban TV ads or flavored versions of the new products.

The Food and Drug Administration today proposed to extend its reach over the tobacco industry to include the $3 billion market for e-cigarettes such as NJOY and blu, as well as cigars. The rules, if made final, will prohibit sales to minors, ban free samples and require nicotine addiction warnings.