Easter Bunny Move Over, Russia’s Now Got Easter Turkey
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Americans have the Easter Bunny. Vadim Vaneev wants to introduce Russia to the Easter turkey.
To get Russians to eat a distinctly North American food many were previously unfamiliar with, the entrepreneur has trademarked the term “Easter Turkey” as a marketing gimmick. This year, he expects to sell 2.8 million birds, helping to secure a steady supply of meat for Russia.