GungHo Profits From Mobile Device Titles as New Games Sought

GungHo Online Entertainment Inc. (3765), the maker of “Puzzle & Dragons,” said six of its titles are generating profit as it seeks follow-ups to the top grossing game in the Japanese online stores of Apple Inc. and Google Inc.

Four titles have monthly sales of more than 100 million yen ($978,569) each, Chief Executive Officer Kazuki Morishita said in an interview in Tokyo yesterday. GungHo shares rose 2.9 percent to close 533 yen.

GungHo, which is controlled by SoftBank Corp., surged eight-fold last year on the success of “Puzzle & Dragons,” which has been downloaded to mobile devices about 30 million times globally since its 2012 release. Other titles include role-playing game “Princess Punt Sweets,” which has total downloads of more than 8 million, and “Summons Board.”

“We need to keep producing innovative games,” Morishita said. “I don’t think we can be content with the current situation.”

GungHo will continue to boost the number of “Puzzle & Dragons” players through more functions and updates, Morishita said.

The title is the top grossing game in Apple’s iOS application store and Google Play in Japan, according to App Annie Ltd.

To contact the reporter on this story: Marco Lui in Tokyo at mlui11@bloomberg.net

To contact the editors responsible for this story: Robert Fenner at rfenner@bloomberg.net Aaron Clark

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