Pursuits
Zillow Plans NYC Mobile Push With App for StreetEasy This Year
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Zillow Inc. is focusing on expanding on-the-go usage for StreetEasy.com, the New York City property-listings website it acquired in August, with plans to introduce a mobile application for more devices this year.
Zillow will relaunch StreetEasy for the iPhone and add apps for Android and iPads, Chief Executive Officer Spencer Rascoff said yesterday at an interview at Bloomberg LP’s headquarters in New York. About one-third of StreetEasy traffic is from mobile devices, less than the two-thirds share for the Seattle-based parent company, he said.