Pandora Raises Price of Ad-Free Streaming for Some Listeners
This article is for subscribers only.
Pandora Media Inc., the biggest online radio service, raised the price of its advertising-free Pandora One option for some users, citing rising royalty costs.
Listeners who now pay $36 a year for the service will be asked to pay $3.99 a month, Pandora said today on its blog. For new subscribers, the price will be $4.99 a month, starting in May. Existing users of a $3.99-a-month plan will see no change.