General Mills Falls After Profit Trails Estimates

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General Mills Inc., the maker of Cheerios cereal and Pillsbury baking products, fell in New York trading after posting preliminary third-quarter profit that trailed analysts’ estimates.

The shares slid 2.4 percent to $49.77 at the close. Minneapolis-based General Mills has declined 0.3 percent this year, compared with a 0.4 percent drop for the Standard & Poor’s 500 Index.