Abercrombie to Shift Namesake Brand Toward Older Audience

Abercrombie & Fitch Co., the teen retailer under pressure from an activist investor to change its management amid sluggish sales, plans to shift its namesake brand to appeal to an older audience.

The line, which in recent years has fallen out of favor among teens, will feature new assortments, marketing and pricing to target to college-aged customers, Jonathan Ramsden, chief operating officer and chief financial officer, said in an interview March 7. He declined to share details of the changes.