Sons of Ikea’s Kamprad Emerge as New Swedish Billionaires

Ikea’s flagship store in Stockholm is the largest of the furniture retailer’s 349 outlets, a blue and yellow behemoth that lures shoppers into its 55,200 square-meter (600,000 square feet) building that’s big enough to accommodate 10 football fields.

The shop’s size and bright color scheme stand in contrast to Ingvar Kamprad, the company’s founder and Sweden’s richest man, who rarely gives interviews and lives modestly, shunning the “fancy cars, posh titles, tailor-made uniforms or other status symbols,” that he criticized in his manifesto for Ikea written in 1976.