Pursuits
Adidas Withdraws ‘Sexual’ T-Shirts Following Brazil’s Complaint
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Adidas AG said it will withdraw a range of T-shirts after Brazil’s tourism ministry complained it linked South America’s biggest country with sexual activity.
The German company, the world’s second-largest sporting goods manufacturer, had been promoting the T-shirts ahead of this year’s soccer World Cup in Brazil. One shows a woman in a bikini along with Rio de Janeiro’s Sugarloaf mountain and the phrase “Lookin’ to Score” above the word “Brazil.”