Hasbro Shows Off Girl Power as Division’s Sales Triple: Retail
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Shortly after joining toymaker Hasbro Inc. more than a decade ago, Brian Goldner took his 5-year-old daughter Brooke on a tour of headquarters. She wasn’t impressed.
“She put her hands on her hips and said, ‘Dad, the way I see it, you don’t have any toys for girls,’” Goldner, who was promoted to chief executive officer in 2008, said in an interview. Her candor only reinforced what Goldner already knew: Hasbro didn’t understand how girls played and what they wanted.