Pursuits
Ikea Couches With Added Bling Boost Furniture Startups
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At Ikea, you can fill your house to Scandinavian perfection with 9,000-plus products that fit almost any budget. What you won’t find: anything your neighbor hasn’t already seen.
For shoppers with some extra cash and a desire to stand out, growing numbers of entrepreneurs are changing that, with add-ons for Ikea’s ubiquitous offerings. Their creations range from $989 slipcovers for Ektorp sofas -- twice the price of the couch itself -- to $17 screw-on feet that transform a winged chair from mid-century throwback to hipster chic.