Love Channel Set to Spur CTC in Race for Female Viewers
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CTC Media Inc. is getting Love.
The Russian operator of three nationwide television channels was granted a license yesterday for CTC Love, as the company targets an audience of younger women to boost its advertising revenue. The approval comes amid a 17 percent slump in the shares this year after the stock surged 79 percent in 2013. The Bloomberg Russia-US Equity Index of the most-traded Russian stocks in the U.S. declined 2.4 percent to a six-month low and RTS stock-index futures rose 0.4 percent in U.S. hours.