Pursuits

Female Fashion Addicts Change China’s $19 Billion Market: Retail

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Lisa Yan is the new face of the Chinese luxury consumer: female and fashion-forward.

The 26-year-old finance saleswoman checks social media daily to see what celebrities or friends are wearing. She wears Burberry coats, alternates between a light blue Valentino bag and a black Dolce & Gabbana one for work, and reads magazines such as Vogue before trying to replicate the newest styles.